Thanks so much for attending our workshop! (If you’re reading this and did not attend Sarah and Troy’s FinCon18 “How to YouTube” workshop, hello to you as well. If you’d like to learn about the basics of how to start and grow a YouTube channel, read on!) This post will outline our best recommendations on equipment, branding, SEO, alternate sources of video income and where to go to learn even more.
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What you really need to YouTube
It’s way too easy to spend a bundle outfitting your new channel with the latest and greatest in video technology. But especially when starting out, you don’t need enough gear to shoot a movie. Here are our budget and slightly higher end recommendations for YouTube equipment.
Budget: AmazonBasics 50-Inch Lightweight Tripod, UBeesize Tripod S
Better: JOBY GorillaPod, Vanguard Alta Pro
Budget: The phone you already have + a phone adapter for your tripod ($1 if you get a dollar store selfie stick and unscrew it).
Better: Canon G7X / Canon EOS Rebel T6 / Nikon D3400
Budget: Natural light or any bright area of your home, apartment or office.
Better: LimoStudio Umbrella Continuous Lighting Kit
Budget: Phone or camera Microphone, Boya BY-M1 Omnidirectional Lavalier Mic
Better: Rode Video Mic or Rode Video Mic Pro
Basic: iMovie or Windows Movie Maker
Better: Adobe Premiere Pro CC / Final Cut Pro/
How much to charge for partnerships
Want to know how much a dedicated video or post on your platform is worth? As much as you can sell it for…. But if you’re a chronic sell-yourself-shorter, websites like https://socialbluebook.com will give you a range to go off of. Psst. it’s more than you think. Remember, if you’re making a dedicated video for a product, you’re doing 100% of the work, photography, script, editing, location, etc. You’re delivering a personalized ad and should be compensated as such.
Find sources of alternate YouTube income
There are plenty of ways to make money before AdSense kicks in. Here are a few places that you can search for video-based gigs/
Free Music Resources
YouTube Audio Library
- YouTube Audio Library is the easiest resource to use, because it’s free and built right into YouTube. You can search by music length, type, mood and more and much of it is available to just download and use with no credit necessary.
This channel uploads music that is free to download and use as long as you credit the channel and artist in your video description.
TubeBuddy: There’s a free and paid version. It’s the industry standard and helps you develop your tags, titles and other SEO.
YouTube channels that help small YouTubers
There are channels on YouTube dedicated to helping small channels. They’ve got so many tips and some will even look at your channel and offer personalized feedback.
Nick Nimmin – https://www.youtube.com/user/NickNimmin
- General tips and helpful advice. Also a great place to get your channel reviewed.
- Focused on YouTubers who primarily use their mobile devices to film, record and edit.
Roberto Blake – https://www.youtube.com/user/robertoblake2
- Expert in personal branding and video across all social media (he’s actually here this week! Check him out if you have the time)
Brian G Johnson – https://www.youtube.com/channel/UCZbvKhLl-I7UomMugaO24fw
- Heavily focused on everything YouTube SEO
Tim Schmoyer – https://www.youtube.com/user/VideoCreatorsTV
Derral Eves – https://www.youtube.com/user/derraleves
- Excellent place to get YouTube tips and stay in the know regarding influencer news and YouTube changes
Amy Landino – https://www.youtube.com/user/savvysexysocial
- Amy literally wrote the book on YouTube vlogging “How to Vlog like a Boss.”